Understanding the ideas.

Social engineering is the act of manipulating people into performaing actionsor divulgent cofidential information. Similar to confidence trick and fraud.

Salami slicing is a series of many minor actions, often performed by clandestine means, that together results in a larger action that would be difficult or illegal to perform at once.

A Trojan horse is malware that appears to perform a desirable function for the user prior to run or install but instead facilitates unauthorized access of the user's computer system

A Distributed denial-of-service (DDoS) attack is one in which a multitude of compromised systems attack a single target, thereby causing denial of service for users of the targeted system.

A Sniffer (Network Analyzer) is a piece of software that can look at network traffic, decode it, and give meaningful data that a network administrator can use to diagnose problems on a network

IP spoofing refers to the creation of Internet Protocol (IP) packets with a forged source IP address, called spoofing, with the purpose of concealing the identity of the sender or impersonating another computing system.

A brute force attack is a strategy used to break the encryption of data. It involves traversing the search space of possible keys until the correct key is found.

Shoulder surfing refers to using direct observation techniques, such as looking over someone's shoulder, to get information.

Sabotage is a deliberate action aimed at weakening another entity through subversion, obstruction, disruption, or destruction.

Electromagnetic interference is the disruption of operation of an electronic device when it is in the vicinity of an electromagnetic field (EM field) in the radio frequency (RF) spectrum that is caused by another electronic device.

Firm Infrastructure Quality assurance, Policy, Business Strategy
Human Resources Management Transportation and freight, Factory training, Product development, Market research, Packaging training.
Technology Department Automatic bottle cleaner, Metal lid cover machine, Cola maker machine, Large factory, Systematic transportation.
Procurement Maintenance, Technology appliances
Inbound Logistics Pricing Transport fuel Machine spare part Bottles	Operations Trucks transport Trucks maintenance Factory operation	Outbound Logistics Trucks Airplane	SalesMarketing Promotion Advertising Direct sales Online Restaurants	Service Contests

Porter Five Forces: Pepsi and PepsiCo

Title: Porter’s forces on PepsiCo and Pepsi.

Porter’s Five Forces is used by companies to better understand their own strength and the power of the competition. In this project, Porter’s five forces are implemented to better understand their situation with the market.

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1.0 Target market for PepsiCo.

Country: Brunei Darussalam.

1) Age – The major target market would be from the age of 14 – 28. This will be the most concentrated target. Other age group are less concentrated in terms of advertising.

2) Locations – In Brunei, There can only be a coca cola sign or pepsi sign installed on business (Restaurants, cafes and etc) names. So the ideal target is to partner up with food outlets to increase sales and most importantly awarness.

1.1 Reasons for the targeted market :-

1) Bruneian people prefer to drink and eat outside rather than purchasing the product for home usage. Selling a tin of pepsi is more profitable than selling in bulks thus target area for location is successful.

2) Big market share to compete in Brunei Darusallam.

2.0 Porter’s Five Forces.

Fig. 2.0.1, Porter’s Five Forces.

2.1 Buyer’s power (Customers)

- Big market.

- Low switching cost to other product.

- It is not an essential product for customers.

2.2 Supplier’s power.

- High switching cost

- Supplier controls market.

2.3 Threat of new entrants

- Company that produces other kinds beverage can be a threat to pepsi.

- Accessed to raw materials is restricted. Ex, Sugar.

2.4 Threat of substitute product

- Low switching cost.

- Depends of customers mood.

- Growing trends of healthy beverages.

2.5 Intra-rivalry

- Coca cola or coke is the main competitor.

- Barriers to exit is high.

2.6 Analysis: With these targeted threats, Pepsi can use this information to better understand towards their goal. With its intense intra rivalry competition to take place on the hill, they have incorporated popular culture into their strategies. Pepsi has choose to going all towards the FIFA world cup that has just finished for one reason only. Keeping people aware of their product and selling them.